Kling Digital LS
Project Description
Kling Digital is a Turkiye based creative production studio specializing in 3D visual storytelling and interactive web experiences.
Challenge & Solution
The Problem
The client’s previous website relied heavily on a slow, plugin-heavy WordPress architecture combined with unoptimized video backgrounds. This resulted in sluggish load times, high bounce rates, and an inability to smoothly deliver the high-end 3D visual storytelling the brand required. Navigating between projects felt disjointed, and the heavy DOM structure severely impacted performance on mobile devices, preventing the agency from properly showcasing their award-winning creative portfolio.
The Solution
We decided to completely decouple the frontend from a traditional CMS, migrating to a custom Vanilla JavaScript stack. We eliminated heavy frameworks and instead leveraged Three.js and WebGL for rendering real-time, lightweight 3D interactions directly on a single element. Content was statically structured for maximum SEO efficiency, while a custom Rollup-based build process was introduced to minify and bundle assets seamlessly. For typography and layout, we implemented a highly tailored CSS architecture focusing on smooth transitions (like CSS custom properties manipulation) rather than bloated animations.
The Result
The transformation was drastic. Page load speeds decreased by over 70%, achieving near-instantaneous transitions between pages with zero visible reload thanks to our custom routing logic. The newly implemented WebGL canvas allowed for fluid, 60fps interactive animations—even on mid-tier mobile devices. This technical pivot not only solved the performance bottlenecks but also provided visitors with a highly immersive, premium digital experience that perfectly aligns with the agency’s "beyond visions, within reach" philosophy. Bounce rates dropped significantly, leading to a noticeable increase in direct project inquiries.
Typography System
Color Palette
Before & After
Project Gallery
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Technologies & Tools
Performance Dashboard
What Our Clients Say
"The project was replicated exactly using reverse engineering. This is for testing purposes."
Project Score
Project score evaluated over 4 criteria. Design, usability, creativity, and content quality were taken into account.
