Sublue Turkey Official Underwater Scooter (Navbow, Altivs APX, Hagul) & Marine Tech Platform
Built for Sublue Turkey—representing the Red Dot and iF Design award-winning underwater mobility brand—showcasing the dual-motor Navbow (2 m/s speed, 40m depth, 75 min battery, OLED display), Altivs APX, and Hagul series.
Project Scope, Brand Positioning & Sectoral Requirements
To strengthen digital visibility and customer engagement for Sublue Türkiye, we architected a dedicated high-tech underwater sea scooters and marine propulsion launch platform aligned with industry standards.
On the live platform, Sublue's marine engineering is structured around 3 usage scenarios ('Professional Diving', 'Underwater Recreation', 'Swimming Training'), full telemetry specs for the flagship 'Navbow' (patented single-handed control, dual-motor propulsion, 2 m/s top speed, 75-minute runtime, 40-meter depth rating, OLED dashboard, and action camera mount), alongside the 'Altivs APX' and 'Hagul' lineups.
System Architecture & Core Platform Modules
| Platform Module / Layer | Architectural Implementation & Function | User Experience & Operational Impact |
|---|---|---|
| Navbow, Altivs APX & Hagul Product Architecture | Detailed specification and comparison views for the dual-motor Navbow, high-output Altivs APX, and family-friendly Hagul series. | Helps scuba divers, yacht owners, and watersports enthusiasts select the ideal sea scooter. |
| Hardware Telemetry Showcase (2 m/s, 40m Depth, 75m Battery) | Visual breakdown of propulsion speed, depth ratings, lithium battery endurance, OLED telemetry display, and GoPro/camera mounts. | Delivers transparent hardware specs required by marine equipment buyers. |
| 3 Scenario Modules (Pro Diving, Recreation, Swim Training) | Dedicated experience pathways for scuba/freediving, yacht/reef exploration, and youth swim training. | Broadens product appeal across both technical divers and leisure yacht owners. |
| Red Dot & iF Design Awards & Official Turkey Channel | Presentation of international industrial design awards, official Turkish distributor warranty, and direct ordering flows. | Combines global hardware prestige with local after-sales confidence. |
User Experience (UX), Conversion Flow & Technical Execution
To mirror ocean depth and industrial design precision, the interface pairs deep marine blues with underwater action photography and technical telemetry badges:
- Navbow, Altivs APX & Hagul Product Architecture: Helps scuba divers, yacht owners, and watersports enthusiasts select the ideal sea scooter.
- Hardware Telemetry Showcase (2 m/s, 40m Depth, 75m Battery): Delivers transparent hardware specs required by marine equipment buyers.
- 3 Scenario Modules (Pro Diving, Recreation, Swim Training): Broadens product appeal across both technical divers and leisure yacht owners.
- Red Dot & iF Design Awards & Official Turkey Channel: Combines global hardware prestige with local after-sales confidence.
- Modern, high-legibility visual language aligned with Sublue Türkiye's brand identity
- Responsive layout engineered for seamless performance across desktop and mobile devices
Architectural Note: Translating Hardware Specs into Visual Storytelling
Rather than listing dry engineering numbers, Sublue Turkey contextualizes 2 m/s speed, 40m depth, and 75-minute battery life within real underwater exploration scenes.
Delivered Digital Capabilities & Sustainable Infrastructure
The information hierarchy was streamlined so visitors can reach core offerings in minimal steps through a fast, mobile-first interface. Delivered a maintainable, high-trust digital platform that elevates the brand's online presence.
